AI Insights · Timothy · September 2023
Top 5 Virtual Fitness Programs on iOS in the Netherlands for Q3 2023
Strava, komoot, Zwift, Fitbit, and AllTrails showcased varied performance trends in weekly downloads, revenue, and active users in the Netherlands during Q3 2023.
In the third quarter of 2023, the top five virtual fitness programs on the iOS platform in the Netherlands demonstrated diverse performance trends. Data sourced from Sensor Tower sheds light on the weekly downloads, revenue, and active user metrics of these apps.
Strava: Run, Bike, Hike experienced notable fluctuations in weekly revenue, peaking at approximately $163K in mid-July and then stabilizing around $47K by the end of September. Weekly downloads remained relatively consistent, hovering between 4.2K to 5K. Active users showed a slight increase, starting at around 113.5K in late June and ending at 118.8K in late September.
komoot - hike, bike & run saw a peak in weekly revenue at $41.7K in early August, followed by a decline to roughly $9.8K by the end of September. Downloads peaked in early August at 10.2K, while active users increased from 50.8K in late June to 62K in early August before stabilizing at approximately 54.1K by the end of the quarter.
Zwift: Ride and Run showed consistent weekly revenue trends, with figures ranging between $12K and $14K. Downloads increased gradually, from as low as 30 in late June to 343 by the end of September. Active users saw a similar upward trend, starting at 1.5K and reaching 2.1K by the end of the quarter.
Fitbit: Health & Fitness maintained stable weekly revenue, fluctuating between $10K and $16.6K. Downloads showed a slight decline from 1.1K in late June to 952 by the end of September. Active users remained steady, averaging around 13.8K throughout the quarter.
AllTrails: Hike, Bike & Run exhibited a peak in weekly revenue at $11.5K in late July, which then decreased to around $4.7K by the end of September. Downloads followed a similar trend, peaking at 5.3K in mid-July and falling to 1.8K by the end of the quarter. Active users decreased from 6.2K in late June to 4.4K by the end of September.
For more detailed insights and data, visit Sensor Tower.